What pushes people to create the illusion of happiness in pictures on Instagram and Facebook?
Each of us has a few familiar couples whose romantic selfies and sentimental statuses annoyingly often appear on social media newswires. The most common sinners are millennials like that. And we could call them arrogant egoists, but it was just found that such a demonstration of personal happiness is more of a signal of the problem.
It was found out thanks to a study supported by the Relate charitable foundation, which was attended by more than 2 thousand adult Britons. The results showed that more than half of the millennials (51%) and 39% of the population showed better relations than they really are. There is no doubt that social media platforms play a big role in this. 42% of millennials and 27% of the population in general admit to using Facebook and Instagram to create the impression of an ideal relationship with a partner.
Psychologist Madeleine Mason agrees with Goldstein’s theory and adds that there are a number of reasons why couples want to portray happiness when things aren’t really as smooth as they would like them to be. People want attention, and positive stories are likely to be popular, get likes and comments. Some feel the constant pressure: they need to demonstrate their success because they are afraid of not looking well enough in other people’s eyes. Others want to believe that everything is going well and, by creating a positive image, they’re trying to fool themselves into thinking that everything is fine.
Mason added that social media and reality shows also contribute to the fact that most of us try to be “just as good as the others. The practice of “creating visibility” has been common for generations, but in today’s online community, most of which is made up of millenniums, this is particularly noticeable.
However, according to the same study, the majority – 92% – is tired of the concept of “ideal relations” and recognizes that society will benefit from a realistic view of life.
Over the past 2-3 years, social networks have indeed begun to conduct campaigns aimed at bringing users down from heaven to earth. Thus, the artist Zella van den Born created a series of photos about her “travels”, which were actually skillful photomontage. Zella encouraged users to think about how many of the same fake pictures of the beautiful life they consume every day in their tapes.